Ford Mustang

We produced an interactive HbbTV advertisement for the public television broadcaster TVP in Poland.

The interactive application consisted of a pop-up graphic on the television signal. After starting the ad, the viewer saw an automatically played video spot.

In the left part of the TV screen there is a counter counting down the time until the start of sales of the Ford Mustang in Poland. After the time counted down to zero, a QR code with a link to the mobile website was displayed in place of the counter.

A graphic menu from a dedicated photo gallery is displayed at the bottom of the TV screen.